Marketing to liminal consumers : migrant workers as an emerging segment in transitional economies
Rongwei Chu, Jie G. Fowler, James W. Gentry, and Xin Zhao
| Year of publication: |
December 2018
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|---|---|
| Authors: | Chu, Rongwei ; Fowler, Jie G. ; Gentry, James W. ; Zhao, Xin |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 38.2018, 4, p. 441-458
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| Subject: | rural-urban migration | liminality | acculturation | boundary work | migrant workers | Verbraucher | Consumers | Landflucht | Rural-urban migration | Systemtransformation | Economic transition | Arbeitsmigranten | Migrant workers | Soziale Integration | Social integration | Migranten | Migrants |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146718802348 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011954431