Marketing to older consumers : a handbook of information for strategy development
George P. Moschis
| Year of publication: |
1992 ; 1. publ.
|
|---|---|
| Authors: | Moschis, George P. |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Marketing | Marketingmanagement | Marketing management | Ältere Menschen | Elderly people | Verbraucher | Alter |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 338 S graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-89930-764-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011352234