Marketing to Public- and Private-Sector Companies in Emerging Countries: A Study of Indian Purchasing Managers
| Year of publication: |
1999
|
|---|---|
| Authors: | Karande, Kiran ; Shankarmahesh, Mahesh N. ; Rao, C.R. |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 9155089. - Vol. 7.1999, 3, p. 64-83
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