Marketing to the Big Middle: establishing Australian discount department stores
Year of publication: |
2016
|
---|---|
Authors: | Bailey, Matthew |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 8.2016, 3, p. 416-433
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Retail strategy | Big Middle | Discount department stores | Discounting | Retail advertising | Retail history |
-
Marketing to the Big Middle : establishing Australian discount department stores
Bailey, Matthew, (2016)
-
Decision-making authority in British supermarket chains
Alexander, Andrew, (2015)
-
The impact of the colour red on product price perception in retail print advertising
Nicolson, Simon Matthew, (2007)
- More ...
-
Speaking of research : oral history and marketing history
Crawford, Robert, (2018)
-
Chacko, George, (1999)
-
Written testimony, oral history and retail environments : Australian shopping centers in the 1960s
Bailey, Matthew, (2015)
- More ...