Marketing to the Family Firm
Year of publication: |
1994
|
---|---|
Authors: | Maru File, Karen ; Mack, Judith L. ; Prince, Russ Alan |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 9.1994, 3, p. 64-72
|
Publisher: |
MCB UP Ltd |
Subject: | Buying Behaviour | Family Firms | Financial Services | Marketing strategy | Services Marketing | USA |
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