Marketing to the next generation of casino patrons
Year of publication: |
2022
|
---|---|
Authors: | Legg, Mark ; Webb, Timothy ; Ampountolas, Apostolos |
Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 10.2022, 1, p. 89-101
|
Subject: | Generational Cohort Theory | Promotional offers | Casinos | Generation Z | Free play | Conjoint analysis | Glücksspiel | Gambling | Conjoint-Analyse | Altersgruppe | Age group | Konsumentenverhalten | Consumer behaviour | Generationengerechtigkeit | Intergenerational equity | Marketingmanagement | Marketing management |
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