Marketing to women : how to understand, reach, and increase your share of the world's largest market segment
Martha Barletta
| Year of publication: |
2003
|
|---|---|
| Authors: | Barletta, Martha |
| Publisher: |
[Chicago, Ill.] : Dearborn |
| Subject: | Women consumers | Marketing | Frau | Zielgruppe | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVIII, 253 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7931-5963-6 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004766270