Marketing tourism destinations : a strategic planning approach
Ernie Heath; Geoffrey Wall
| Year of publication: |
1992
|
|---|---|
| Authors: | Heath, Ernie |
| Other Persons: | Wall, Geoffrey (contributor) ; Heath, Ernest T. (contributor) |
| Publisher: |
New York [u.a.] : Wiley & Sons |
| Subject: | Tourismus | Tourism | Tourismusmarketing | Tourism marketing | Marketing | Theorie | Theory | Strategisches Management | Fremdenverkehrspolitik |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | XIV, 226 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Aufsatzsammlung |
| Language: | English |
| Notes: | Literaturverz. S. 201 - 213 |
| ISBN: | 0-471-54067-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490143