Marketing toys without playing around
Meryl P. Gardner, Roberta Michnick Golinkoff, Kathy Horsch-Pasek and Daniel Heiney-Gonzalez
| Year of publication: |
2012
|
|---|---|
| Authors: | Gardner, Meryl P. ; Golinkoff, Roberta Michnick ; Horsch-Pasek, Kathy ; Heiney-Gonzalez, Daniel |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 4, p. 381-391
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| Subject: | Spielwaren | Toys | Konsumgütermarketing | Consumer goods marketing | Werbewirkung | Advertising effects | Eltern | Parents | Experiment | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009689299