Marketing und Corporate Responsibility
Andreas Suchanek; Manfred Kirchgeorg
| Year of publication: |
2009
|
|---|---|
| Authors: | Suchanek, Andreas ; Kirchgeorg, Manfred |
| Published in: |
Forum Wirtschaftsethik : Jahresschrift des DNWE. - Berlin : Deutsches Netzwerk Wirtschaftsethik (DNWE) - EBEN Deutschland e.V., ISSN 0947-756X, ZDB-ID 921058-1. - Vol. 17.2009, 3, p. 7-17
|
| Subject: | Marketing | Corporate Social Responsibility | Corporate social responsibility | Strategisches Management | Strategic management | Firmenimage | Corporate reputation | Markenimage | Brand image |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891239