Marketing und Käuferverhalten
von Willy Schneider
| Year of publication: |
2006 ; 2., verb. und erg. Aufl.
|
|---|---|
| Authors: | Schneider, Willy |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketing | Beschaffung | Procurement | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Marketingstrategie | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 416 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | German |
| Notes: | Literaturverz. S. [397] - 409 |
| ISBN: | 3-486-57997-5 ; 978-3-486-57997-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003279051