Marketing- und Kommunikationsstrategien für ethisch-nachhaltigen Konsum und CSR im Einzelhandel
Year of publication: |
2009
|
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Authors: | Blickle, Karl-Hermann |
Published in: |
Corporate Social Responsibility im Einzelhandel. - Marburg : Metropolis-Verl., ISBN 978-3-89518-710-0. - 2009, p. 259-280
|
Subject: | Einzelhandel | Retail trade | Corporate Social Responsibility | Corporate social responsibility | Marketingmanagement | Marketing management |
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