Marketing- und Kommunikationstrends : Interviewstudie zur Akzeptanz bei Digital Immigrants und Digital Natives
Christoph Kochhan, Anne Elsässer, Michael Hachenberg
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Kochhan, Christoph ; Elsässer, Anne ; Hachenberg, Michael |
| Institutions: | Springer Gabler <Firma> (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Kommunikation | Communication | Zielgruppe | Target group | Internetnutzung | Internet usage | Trend | Akzeptanz | Digitalisierung | Generation | Jahrgang | Geschichte 1995-2010 |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | VI, 163 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-658-30847-6 ; 3-658-30847-8 ; 978-3-658-30848-3 |
| Other identifiers: | 10.1007/978-3-658-30848-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226971