Marketing und Konsumerismus
Year of publication: |
1975
|
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Authors: | Meffert, Heribert |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 45.1975, 2, p. 69-90
|
Subject: | Verbraucherverband | Absatzpolitik |
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