Marketing und neue Medien
Year of publication: |
1985
|
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Authors: | Meffert, Heribert |
Publisher: |
Stuttgart : Poeschel |
Subject: | Marketing | Kommunikationstechnik | Informationstechnik | Neue Medien |
Extent: | X, 97 S. : Ill., graph. Darst., Kt. |
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Series: | Sammlung Poeschel : betriebswirtschaftliche Studienbücher. - Stuttgart : Poeschel. - Vol. 125 |
Type of publication: | Book / Working Paper |
Language: | German |
ISBN: | 3-7910-9146-8 |
Source: |
-
An introduction to audio and visual research and applications in marketing
Xiao, Li, (2013)
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New communication technologies : research trends
Joue͏̈t, Josiane, (1991)
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Zentes, Joachim, (1984)
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Meffert, Heribert, (1997)
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Bruhn, Manfred, (1998)
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Bruhn, Manfred, (2018)
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