Marketing und Werbung der Sortimentsbuchhandlung : Lehr- u. Praxisbuch
Herbert Paulerberg
| Year of publication: |
1986
|
|---|---|
| Authors: | Paulerberg, Herbert |
| Publisher: |
München [u.a.] : Saur |
| Subject: | Buchhandel | Marketing | Einführung | Werbung | Sortimentsbuchhandel | Verlag |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 139 S. : Ill., graph. Darst. |
|---|---|
| Series: | Grundwissen Buchhandel - Verlage. - München : Saur. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-598-20054-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004620244