Marketing via smart speakers : what should Alexa say?
Katherine Taken Smith
| Year of publication: |
2020
|
|---|---|
| Authors: | Smith, Katherine Taken |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 4, p. 350-365
|
| Subject: | advertising | artificial intelligence | marketing | Smart speakers | touchpoint | voice-powered device | Künstliche Intelligenz | Artificial intelligence | Marketing | Werbung | Advertising | Online-Marketing | Internet marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1541924 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313906