Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Year of publication: |
September 2018
|
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Authors: | Van Esch, Patrick ; Mente, Margaret |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 44.2018, p. 266-273
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Subject: | Snapchat | e-recruitment | Privacy concerns | Trendiness | Technology use motivation | Job application likelihood | Attitude towards the organization | Social media | Video-enabled social media | Personalbeschaffung | Recruitment | Großbritannien | United Kingdom | Online-Marketing | Internet marketing | Social Web | Social web |
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