Marketing : vom klassischen Marketing zu Customer-Relationship-Management und E-Business
Rudolf Ergenzinger ; Jean-Paul Thommen
| Year of publication: |
2005 ; 2., erw. und aktualisierte Aufl.
|
|---|---|
| Authors: | Ergenzinger, Rudolf ; Thommen, Jean-Paul |
| Publisher: |
Zürich : Versus |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 517 S. : Ill., graph. Darst. |
|---|---|
| Series: | Wirtschaft + Management. - Zürich : Versus. - Vol. 2 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-03909-030-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004803716