Marketing: Who's really minding the store globally?
| Year of publication: |
2006
|
|---|---|
| Authors: | Ueltschy, Linda C. ; Ryans, John Jr. ; Herremans, Irene |
| Published in: |
Business Horizons. - Elsevier, ISSN 0007-6813. - Vol. 49.2006, 2, p. 139-148
|
| Publisher: |
Elsevier |