Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
hrsg. von Hans H. Bauer; Matthias Staat; Maik Hammerschmidt
| Year of publication: |
2006
|
|---|---|
| Other Persons: | Bauer, Hans H. (ed.) ; Staat, Matthias (contributor) ; Hammerschmidt, Maik (ed.) |
| Publisher: |
München : Vahlen |
| Subject: | Marketingmanagement | Marketing management | Werbewirkung | Advertising effects | Technische Effizienz | Technical efficiency | Data-Envelopment-Analyse | Data envelopment analysis | Theorie | Theory | Deutschland | Germany | Marketing | Data Envelopment Analysis | Effizienz |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
15 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 320 S. zahlr. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturverz. S. [291] - 315 Enth. 15 Beitr Gb. : ca. EUR 49.00 |
| ISBN: | 3-8006-3285-3 ; 978-3-8006-3285-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003233092