Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Günter Silberer; Michael Jaekel
| Year of publication: |
1996
|
|---|---|
| Authors: | Silberer, Günter |
| Other Persons: | Jaekel, Michael (contributor) ; Jaekel, Michael (contributor) |
| Publisher: |
Stuttgart : Schäffer-Pöschel |
| Subject: | Marketingmanagement | Marketing management | Sozialpsychologie | Social psychology | Werbepsychologie | Psychology of advertising | Theorie | Theory | Deutschland | Germany | Marketing | Stimmung | Verbraucherverhalten | Marktforschung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 339 S Ill., graph. Darst 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | Literaturverz. S. 322 - 333 |
| ISBN: | 3-7910-0997-4 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000322054