Marketingforschung und Käuferverhalten
Heribert Meffert
| Year of publication: |
1992 ; 2., vollst. überarb. und erw. Aufl
|
|---|---|
| Authors: | Meffert, Heribert |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XVII, 477 S. : graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
| Language: | German |
| Notes: | 1. Aufl. u.d.T.:Marktforschung Literaturverz. S. 441 - 465 |
| ISBN: | 3-409-23606-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000842133