Marketinginnovationen : empirische Studien zu Erfolgswirkung und Treibern
Manuel Hütter ; mit einem Geleitwort von Prof. Dr. Martin Klarmann
| Year of publication: |
[2016]
|
|---|---|
| Authors: | Hütter, Manuel |
| Other Persons: | Klarmann, Martin (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Marketingtheorie | Marketing theory | Erfolgsfaktor | Success factor | Börsenkurs | Share price | EU-Staaten | EU countries | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Extent: | XV, 210 Seiten Illustrationen 21 cm x 14.8 cm, 308 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Karlsruher Institut für Technologie (KIT), 2015 |
| ISBN: | 3-658-13038-5 ; 978-3-658-13038-1 ; 978-3-658-13039-8 |
| Other identifiers: | 10.1007/978-3-658-13039-8 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011452030