Marketingo strategijų formavimas UAB "Trojina" pavyzdžiu

The main idea of this work was to find out the marketing strategy of Joint Stock Company „Trojina“ and discover what influence the superficial factors had on this company. We have also analysed the micro environment of marketing that helped to identify what suppliers, consumers and competitors company had. Product, market price, presentation, supporting and consumers of Joint Stock Company „Trojina“ have been studied in the marketing plan. The company’s policy has been seen from the got analysis and it has been easier to decide what company would have to do in future. Finally the SWOT analysis of company has been performed and the future projects had been detailed. Joint Stock Company “Trojina” was registered on August 28th, 1996. The seat of this company is in Vilnius, but it has subsidiary companies in Kaunas, Klaipėda, Panevezys, Siauliai. As we can see they are the biggest cities of Lithuania. The main activity of the company is wholesale and retail trade of food and industry goods. The most important marketing strategies in company are the policy of prices, the improving of assortment according to the needs of consumers, the presentment of goods and the strategies of promotion and sale that have a big influence on the consumers.