Extent: | IX, 162 S. 21 cm |
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Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. Bd. 84 |
Type of publication: | Book / Working Paper |
Language: | German |
Notes: | Zusätzliches Online-Angebot unter DOI: 10.1688/9783866187993. - Literaturangaben |
ISBN: | 978-3-86618-699-6 ; 3-86618-699-1 ; 978-3-86618-799-3 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574144