Marketingstrategien für Controller
Jürgen Weber ; Anne Paefgen ; Dennis Spillecke
| Year of publication: |
2004
|
|---|---|
| Authors: | Weber, Jürgen ; Paefgen, Anne ; Spillecke, Dennis |
| Publisher: |
Vallendar : WHU |
| Subject: | Marketingstrategie | Controller | Controlling |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 54 S. : Ill., graph. Darst. |
|---|---|
| Series: | Advanced controlling : für Manager und Controller. - Weinheim : Wiley-VCH, ISSN 1619-0920. - Vol. 42 |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-937141-35-9 |
| Classification: | Marketing ; Betriebswirtschaftliche Steuerlehre, Betriebliches Prüfungswesen |
| Source: |
Persistent link: https://www.econbiz.de/10004846271