Extent: | XII, 170 S. Ill., graph. Darst. 21 cm |
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Series: | Hamburger Schriften zur Marketingforschung. - Baden-Baden : Nomos, ISSN 1430-5429, ZDB-ID 1388600-9. - Vol. Bd. 72 |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Hochschulschrift |
Language: | German |
Thesis: | Zugl.: Hamburg, Univ., Masterarbeit, 2009 |
Notes: | Literatur- und Webseitenverz. S. 159 - 170 |
ISBN: | 978-3-86618-334-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003816923