Marketplace, reseller, or hybrid : strategic analysis of an emerging e-commerce model
Year of publication: |
2018
|
---|---|
Authors: | Tian, Lin ; Vakharia, Asoo J. ; Tan, Yinliang ; Xu, Yifan |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 27.2018, 8, p. 1595-1610
|
Subject: | online marketplace | channel structure | upstream competition | order-fulfillment cost | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Wettbewerb | Competition |
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