Marketplace sentiments
Year of publication: |
2014
|
---|---|
Authors: | Gopaldas, Ahir |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 41.2014/15, 4, p. 995-1014
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbepsychologie | Psychology of advertising | Emotion |
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