Markets, knowledge and trade in brands
Year of publication: |
2008
|
---|---|
Authors: | Lopes, Teresa da Silva |
Published in: |
Global business & economics review. - Olney, Bucks : Inderscience Enterprises, ISSN 1097-4954, ZDB-ID 2054200-8. - Vol. 10.2008, 4, p. 449-466
|
Subject: | Marketing | Markenartikel | Brand | USA | United States | Markenführung | Brand management | Wissen | Knowledge |
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