Markets and marketing research on poverty and its alleviation : summarizing an evolving logic toward human capabilities, well-being goals and transformation
Srinivas Sridharan, Dani J. Barrington, Stephen G. Saunders
| Year of publication: |
September 2017
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| Authors: | Sridharan, Srinivas ; Barrington, Dani J. ; Sounders, Stephen G. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 3, p. 323-340
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| Subject: | BoP | capability approach | market-based poverty alleviation | sanitation marketing | subsistence | well-being | Armutsbekämpfung | Poverty reduction | Armut | Poverty | Lebensqualität | Quality of life | Marktforschung | Market research | Capability-Ansatz | Capability approach | Zufriedenheit | Satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117704281 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824989