Markkinointi kommunikaatioteorian näkökulmasta
Year of publication: |
1970
|
---|---|
Authors: | Piha, Kalevi |
Published in: |
Liiketaloudellinen aikakauskirja. - Helsinki, ISSN 0024-3469, ZDB-ID 410450-X. - Vol. 19.1970, 2, p. 145-162
|
Subject: | Absatz | Nachrichtentheorie |
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