Marks & Spencer : a global expansion to acquire lost momentum?
Year of publication: |
[2016]
|
---|---|
Authors: | Ahmed, Umair |
Published in: |
Market entry in China : case studies on strategy, marketing, and branding. - [Cham] : Springer, ISBN 3-319-29138-6. - 2016, p. 61-72
|
Subject: | Großbritannien | United Kingdom | Globalisierung | Globalization | Übernahme | Takeover | Welt | World |
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