Markt- und Werbepsychologie : ein Lehrbuch
Year of publication: |
2002
|
---|---|
Authors: | Moser, Klaus |
Publisher: |
Göttingen : Hogrefe |
Subject: | Werbepsychologie | Psychology of advertising | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Deutschland | Germany | Betriebswirtschaftslehre | Business economics | Marktpsychologie |
Description of contents: | Table of Contents [gbv.de] |
Extent: | 284 S. Ill., graph. Darst. |
---|---|
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook ; Bibliografie enthalten ; Bibliography included |
Language: | German |
Notes: | Literaturverz. S. [253] - 273 |
ISBN: | 3-8017-0799-7 |
Classification: | Angewandte Psychologie ; Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Marktpsychologie : ein Handbuch für Studium und Praxis
Rosenstiel, Lutz von, (2002)
-
Mayer, Hans, (2000)
-
Satzinger, Michaela, (2001)
- More ...
-
COVID-19, normative attitudes and pluralistic ignorance in employer-employee relationships
Abraham, Martin, (2022)
-
Networking: Theoretical foundations and construct validity
Wolff, Hans-Georg, (2008)
-
Reaktionen auf Ablehnungsschreiben an Bewerber: Das Beispiel "Eisschreiben"
Müller, Elke, (2006)
- More ...