Markteintritts- und Marktbearbeitungsstrategien im globalen Wettbewerb
Thomas Waning
| Year of publication: |
1994
|
|---|---|
| Authors: | Waning, Thomas |
| Publisher: |
Münster : Lit |
| Subject: | Internationales Marketing | International marketing | Markteintritt | Market entry | Wettbewerbsstrategie | Competitive strategy | Internationaler Wettbewerb | International competition | Theorie | Theory | Markteintrittsstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 366 S graph. Darst |
|---|---|
| Series: | Marketing und Handel. - Münster : LIT, ZDB-ID 2045890-3. - Vol. 8 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Kassel, Gesamthochsch., Diss., 1993 |
| Notes: | Literaturverz. S. 345 - 366 |
| ISBN: | 3-89473-803-0 |
| Classification: | Marketing ; Unternehmensplanung, Unternehmenskontrolle |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008730209