Markterfolg mit Marken
Erwin Dichtl ... (Hrsg.)
| Year of publication: |
1996
|
|---|---|
| Other Persons: | Dichtl, Erwin (ed.) ; Eggers, Walter (contributor) |
| Publisher: |
München : Beck |
| Subject: | Markenartikel | Brand | Konsumgütermarketing | Consumer goods marketing | Deutschland | Germany | Produkteinführung | Markenpolitik | Marke |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Extent: | VIII, 227 S. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Enth. 10 Beitr. Pp. |
| ISBN: | 3-406-39404-3 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014272791