Markterschließungsstrategien in Mittel- und Osteuropa
Margit Meyer ; Jutta Müschen
| Year of publication: |
1997
|
|---|---|
| Authors: | Meyer, Margit ; Emes, Jutta |
| Publisher: |
Würzburg : Univ. Würzburg, Lehrstuhl für BWL und Marketing |
| Subject: | Internationaler Markteintritt | International market entry | Systemtransformation | Economic transition | Theorie | Theory | Osteuropa | Eastern Europe |
| Extent: | VIII, 139 S graph. Darst |
|---|---|
| Series: | Marketingtheorie und -management : Arbeitspapiere. - Würzburg, ZDB-ID 2635100-6. - Vol. 1 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 127-139 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000993676