Marktforschung als Grundlage der public relations : Aufgezeigt am Beispiel der Lebensversicherungs-Werbung

Marketing for the bank executive

Berry, Leonard L., (1974)

Dictionary of marketing and communication, including advertising, market research and public research and public relations, with a selection of terms and references from distribution, printing, photography, publishing, radio and television and the social sciences

Jefkins, Frank, (1973)

Marketing and communications media dictionary

Vigrolio, Tom, (1969)