Marktforschung
Heymo Böhler
| Year of publication: |
2004 ; 3., völlig neu bearb. und erw. Aufl.
|
|---|---|
| Authors: | Böhler, Heymo |
| Publisher: |
Stuttgart : Kohlhammer |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [swbplus.bsz-bw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 276 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 261 - 271 |
| ISBN: | 3-17-018155-6 ; 978-3-17-018155-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001759133