Marktforschung : Begriffe und Methoden
von Jörg Koch
| Year of publication: |
1997 ; 2., erw. Aufl.
|
|---|---|
| Authors: | Koch, Jörg |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Marktforschung | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 295 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-486-24428-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004328709