Extent: | 512 S. graph. Darst., 186 Übersichten |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch |
Language: | German |
Notes: | Literaturangaben |
ISBN: | 3-8252-1792-2 ; 3-8001-2679-6 |
Classification: | Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000507279