Marktforschung : Grundlagen, Methoden und praktische Anwendungen ; mit Tabellen
von Fritz Unger
| Year of publication: |
1997 ; 2., neubearb. und erw. Aufl.
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|---|---|
| Authors: | Unger, Fritz |
| Publisher: |
Heidelberg : Sauer |
| Subject: | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [d-nb.info] |
| Extent: | 376 S Ill., graph. Darst 22 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Bibliografie enthalten ; Bibliography included ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. 357 - 371 kart. : DM 96.00, sfr 87.60, S 701.00 |
| ISBN: | 3-7938-7176-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000631453