Marktforschung : Grundlagen und praktische Anwendungen
von Jörg Koch
| Year of publication: |
2012 ; 6., überarb. und aktualisierte Aufl.
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| Authors: | Koch, Jörg |
| Publisher: |
München : Oldenbourg |
| Subject: | Marktforschung | Market research | Theorie | Theory | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XI, 286 S. Ill., graph. Darst. 24 cm |
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| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | German |
| Notes: | Literaturverz. S. [273] - 281 |
| ISBN: | 3-486-71597-6 ; 978-3-486-71597-2 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009663768