Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterstützung
von Wolfgang Gaul u. Daniel Baier
| Year of publication: |
1993
|
|---|---|
| Authors: | Gaul, Wolfgang ; Baier, Daniel |
| Publisher: |
München : Oldenbourg |
| Subject: | Marketingmanagement | Marketing management | Marktforschung | Market research | Management-Informationssystem | Management information system | Software | MARK 2 MAN |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVII, 386 S. graph. Darst. 1 Diskette (3,5" ) |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Diskette ; Floppy disk |
| Language: | German |
| Notes: | Diskette enth. : MARK 2 MAN (Version 2.0) |
| ISBN: | 3-486-22562-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014009497