Marktforschung von A - Z : eine Einführung aus der Praxis, für die Praxis
Werner Wyss
| Year of publication: |
1991 ; 1. Ausg
|
|---|---|
| Authors: | Wyss, Werner |
| Publisher: |
Adligenswil, Schweiz : DemoScope |
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Meinungsforschung | Opinion poll |
| Extent: | 588 S. Ill., graph. Darst. 21 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Handbuch ; Handbook |
| Language: | German |
| Notes: | Literaturverz. S. 582 - 583 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000337266