"Marktgesetze" und strategische Unternehmensführung : eine kritische Analyse des PIMS-Programms
Bernd Venohr
| Year of publication: |
1988
|
|---|---|
| Authors: | Venohr, Bernd |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Management | Marketing | Betriebliche Investitionstheorie | Corporate investment theory | Return on Investment | Return on investment | Marktanteil | Market share | Theorie | Theory | PIMS |
| Description of contents: | Table of Contents [external.dandelon.com] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 263 S. graph. Darst. 24 cm |
|---|---|
| Series: | Neue betriebswirtschaftliche Forschung : Nbf. - Wiesbaden : Gabler, ISSN 0175-8802, ZDB-ID 552571-8. - Vol. 43 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Bibliografie enthalten ; Bibliography included ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Frankfurt (Main), Univ., Diss., 1987 |
| Notes: | Literaturverz. S. 242 - 259 |
| ISBN: | 3-409-13336-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000087619