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Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten, (2010)
Supporting New Product Launches With Social Media Communication and Online Advertising : Sales Volume and Profit Implications
Gruner, Richard L., (2018)
Steering the Sales Force for New Product Selling
Homburg, Christian, (2018)