Marktorientierung in Business-to-Business-Märkten
vorgelegt von Matthias Claßen
| Alternative title: | Market orientation in business-to-business markets |
|---|---|
| Year of publication: |
2015
|
| Authors: | Claßen, Matthias |
| Subject: | Marketingmanagement | Marketing management | B-to-B-Marketing | Business-to-business marketing | Marketingtheorie | Marketing theory | Theorie | Theory |
freely available
| Extent: | Online-Ressource (XIII, 312 S.) graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Berlin, Freie Univ., Diss., 2015 |
| Notes: | Systemvoraussetzungen: Acrobat Reader Parallelsacht.: Market orientation in business-to-business markets |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010512593