Marktstudie Social Media Monitoring Tools : IT-Lösungen zur Beobachtung und Analyse unternehmensstrategisch relevanter Informationen im Internet.
Harriet Kasper ... Fraunhofer IAO
| Alternative title: | Social Media Monitoring Tools |
|---|---|
| Year of publication: |
2010
|
| Authors: | Kasper, Harriet ; Dausinger, Moritz ; Kett, Holger ; Renner, Thomas |
| Institutions: | Fraunhofer-Institut für Arbeitswirtschaft und Organisation (contributor) |
| Publisher: |
Stuttgart : Fraunhofer Verlag |
| Subject: | Social Web | Social web | Online-Recherche | Online search | Software | Firmenimage | Corporate reputation | Marktforschung | Market research | Produktmanagement | Product management | Beziehungsmarketing | Relationship marketing | Deutschland | Germany | Unternehmen | World Wide Web 2.0 | Information Retrieval |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 134 S. zahlr. Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Produkt- und Herstellerübersicht ; Catalog of products and producers |
| Language: | German |
| ISBN: | 978-3-8396-0194-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008810947